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WHAT TO LEARN FROM NIKE
July 28th at 1:13pm
Nike is good at a lot of things: manufacturing quality shoes; supplying equipment and gear for many professional and collegiate athletic teams; and making a ton of money. But where the company truly excels is its marketing. Nobody does branding quite like Nike. The Swoosh is easily one of the most recognized brand logos in the world. Nike is just shy of becoming the definition of sports themselves. … The idea is that embedding a celebrity image into the consumer’s mind will cause the consumer to associate the endorser with Nike’s products. Great marketing and business lessons from Nike: Stay Customer Focused People like great products that provides them serious benefits. Think Outside…
MOST COMMON SMALL BUSINESS MISTAKES
June 16th at 11:35pm
Starting a business isn’t always easy. There are so many things to think about and decisions to make; the pressure can cause you to make a poor decision that can hurt your potential for success, or at least set you back. Don’t worry, you’re not alone. With so much to do and so little time, many small business owners are just like you. But it’s not too late to reverse those mistakes. Here are the most common small business mistakes made by startups and entrepreneurs: Failing to plan.Skipping market research. Choosing the wrong form of business. Waiting too long to hire.Constructing the wrong team. Not having a…
IS DIRECT MARKETING STILL EFFECTIVE?
March 24th at 11:13pm
A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Direct marketing that is targeted to a specific audience can help you set realistic sales goals and improve sales results on a tight marketing budget. Businesses can run effective and purposeful direct marketing campaigns at a fraction of the cost of broadcast advertising. The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190%. … Direct mail is still effective and using it is a game changer for any serious marketer. Direct Marketing Channels…
HOW TO CREATE A GOOD SALES PITCH
March 17th at 11:03pm
Pitching an idea and selling it effectively can be a daunting and challenging task. Where do you start, how do you approach the prospect and what is the first thing you say? By knowing your audience, carefully crafting a pitch, and delivering the pitch confidently, you can make a successful sale and build a healthy relationship with your customers. Your sales pitch can make or break the deal, so it’s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when…
DO YOU NEED A MARKETING CONSULTANT?
February 24th at 10:45pm
Hiring a small business marketing consultant is a huge step for many small businesses, but a really important one. Investing in a small business marketing consultant will pay dividends for your business, but it may also put strains on other aspects of your business. As your business grows you may experience challenges with things like customer service or human resources. If you aren’t willing to invest in addressing the challenges that come up, then you should not hire a small business marketing consultant. The typical marketing consultant charges based on one of two models. First, and maybe most common, is…
FUNDING YOUR BUSINESS MARKETING
February 17th at 10:30pm
Here are ten marketing strategies that can help you market your small business on a shoestring budget. Craft an elevator pitch. You should be marketing all the time — wherever you are. …Leverage your community. Collaborate. Network. Give a speech. Create buzz. Ask for referrals. Build relationships. If you are looking for a larger more aggressive marketing campaign, its best to have a good financial funding . 10 Ways to Finance Your Business Finding financing in any economic climate can be challenging, whether you’re looking for start-up funds, capital to expand or money to hold on through the tough times. …Consider Factoring.GetTraditional Bank Financing.Use a Credit…
PLANNING A BUSINESS EVENT
December 9th at 11:47pm
Planning a business event requires planning and organization. If you take the time to learn how to plan business events, then you will find that each successive business event becomes a bit easier to plan. A business event is an investment by your company in marketing a product or some other aspect of your business. To maximize the return on your investment, you need to develop a event planning process that works. How To Plan A Corporate Event Start as soon as possible. Planning a corporate party involves a lot of waiting around for responses and confirmation from others. Make…
HOW TO TAKE BETTER PHOTOS FOR YOUR BUSINESS
December 2nd at 11:42pm
Imagery and words work together to build your brand identity, which is made up of several strategic elements that relate back to what you do, why you do it, and how you do it differently from others. In other words, your brand is more than just a pretty logo. Every piece of content you create—both visual and written—serves its own unique purpose. Use these 10 guidelines to help alleviate your photo anxiety, and get more from the photos you take. Invest in a Good Camera—And Learn to Use It. Tell Stories with Your Photos. Avoid Staged Shots. Make the Most of Natural Lighting. Remember the…