Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington D.C.
West Virgina
Wisconsin
Wyoming
IMAGE BRANDING THROUGH SOCIAL MEDIA
July 15th at 10:38pm
Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. Companies with active social media profiles enjoy more loyalty from their customers. When you are sincerely engaging and interacting on social media, an impression is created that you are more than just a faceless corporation, but a group of people with a shared vision. Here’s 10 ways to build a brand through social media. Be consistent across social media platforms. …Design a logo that displays the brand philosophy. …Use colors that make a statement. …Know the voice and style of a brand. …Quit plugging, start conversing. …Post…
CREATE DEMAND FOR YOUR PRODUCT
July 8th at 10:33pm
Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. It is a multi-step process that shows your prospects a problem they face, acquaints them with your brand as a potential solution and illustrates the value of choosing you over others. Generating demand for your unknown product or service isn’t always easy, but by following some smart strategies, it will happen! Here are five demand generation strategies you’ll want to consider: 5 Strategies for Generating Consumer Demand Pay attention to market research. Your company should aim to figure out what customers need and want…
CUSTOMER SATISFACTION IS #1
March 18th at 7:42pm
If you don’t satisfy your customers, your business will fail. While your business might survive with angry, single-purchase customers, only businesses with a focus on customer satisfaction will thrive. Customer satisfaction is the difference between surviving and thriving. Ongoing satisfaction leads to loyalty. Once customers have placed trust in a company and are assured that the company will continue to deliver they will continue to do business with them. If you have more customers, who spend more each month, lower customer satisfaction has an even bigger impact on your business. Every unhappy customer is another hit to the bottom line. If…
LOGOS THAT INSPIRE
December 3rd at 8:58pm
Choosing a logo is one of the most important branding decisions you’ll make as a business owner. So where do you begin? Reviewing what other businesses have done is a smart (and fun!) way to get logo design inspiration for your brand. Here are some Instagram accounts, websites, and color tools to help you succeed on your journey to the perfect brand identity. 1. @logoseum Logoseum is an archive of colorful pictorial and abstract logos from past and present. Created by visual designer Matt Corbin 2. @logos.ai Logos.ai is a fun account to browse to find logos created by expert…
BUDGETING FOR MARKETING
November 5th at 10:40pm
A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company. Some statistics have shown that up to 85% of small- to mid-size companies operate from a budget only — without a written plan to accompany it. This explains why so many marketers are tactically focused – they’re figuring out how to spend a defined budget, instead of thinking about goals and strategies. How to Set a Marketing Budget…
THE ELEVATOR PITCH
August 27th at 8:18pm
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. An elevator pitch is important because it communicates the most important aspects your business and services within that short amount of time. First, you have to decide what exactly you want to communicate about yourself or your business. 5 Tips on How to Create Your 30-Second Elevator Pitch Consider your goal. Think of the target you…
HOW TO MINIMIZE NEGATIVITY AT WORK
June 11th at 8:48pm
Negativity is an increasing problem in the workplace. Negativity is often the result of a loss of confidence, control, or community. Knowing what people are negative about is the first step in solving the problem. Remember that the best way to combat workplace negativity is to keep it from occurring in the first place. 1. Control Over Their Job Provide opportunities for people to make decisions about and control and influence their job. 2. Opportunity to Express Opinions Make opportunities available for people to express their opinion about workplace policies and procedures. 3. Use Consistent Fair Treatment Treat people as…
MEANING OF COLORS IN BUSINESS
May 28th at 7:58pm
Understanding color meanings in business is essential when you are establishing a business profile. Color psychology affects our lives in so many ways, yet we often don’t realize the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing. Here’s a quick color meaning guide: RED: Red is a physical color which calls for action to be taken. Its high energy and strength draws attention to itself and demands to be noticed. ORANGE: Orange is a color of adventure which inspires and creates…