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THE BASICS OF SOCIAL MEDIA
June 13th at 11:16pm
Lay the foundation of your social media marketing plan before you get post happy: 1) Identify Your Objective Understanding your goals ahead of time will inform all of your decisions in the more detailed planning stages. 2) Choose Your Platform(s) Your game plan will vary based on the social media channel you choose. For help choosing a platform, check out this post. 3) Build Your Profile Pages The more information, the better. Fill in the “about” sections, locations, add photos, create headers and choose profile pictures, customize URL’s, etc. 4) Create a Posting Schedule Consistent posts should be a primary objective in your social…
HOW TO MARKET AN INVENTION
June 6th at 11:04pm
Create a comprehensive, cost-effective marketing plan for your new invention to let customers know who you are and what your invention has to offer. The inventor should know the marketplace, have the ability to demonstrate the invention and explain the value of the product. It’s not difficult to market an invention, but it’s a process that takes time Plan to market an invention. Establish a fair market price. Market your invention using every possible method available.Take your invention on the road. Contact local newspapers. Consult with companies or businesses that carry similar products. Think about working with a marketing firm to help you with the licensing and advertising of your invention. Do…
HOW TO PROMOTE YOUR BUSINESS ON SOCIAL MEDIA
May 23rd at 10:46pm
Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet. Using social media to promote your small business is more than just maintaining a regular posting schedule and inviting people to like your posts—although you should do both! There are more creative ways to draw followers and prospective clients using your social networks and you don’t need to be a marketing wiz to do it. Your goal is…
BEST SOCIAL MEDIA PLATFORM FOR ADVERTISING
May 2nd at 4:14pm
New social media networks come out every week, most of which will never gain any sort of traction. Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition. The 6 Best Social Networks for Ecommerce Advertising Facebook. Facebook is THE universal social media network. With more than 2 billion monthly users, Facebook hosts over a quarter…
BENEFITS OF SOCIAL MEDIA ADVERTISING
April 25th at 4:09pm
Why is social media advertising your best advertising bet for quick ROI? Because… Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction. Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted. Some channels are consistent but time…
BECOMING A SOCIAL MEDIA INFLUENCER
April 11th at 3:51pm
A social media influencer is an individual who utilises a variety of social media platforms to express their opinions on specific brands or products, consequently influencing their captive audience. The concept of an influencer is simple – they’re a ‘normal’ person who is a representative of the general public, honestly reviewing and discussing products and building a relationship of trust with their audience. They have the power to affect the purchase of specific products by reviewing them across platforms like YouTube, Snapchat, Twitter and Instagram among others, effectively utilising their authority, knowledge, authenticity, leverage or position of power within the…
COMMON MARKETING MISTAKES
February 29th at 10:25pm
Marketing is only as effective as its execution. Properly considering the experience and message being sent to future and existing customers can make or break campaigns. Common marketing mistakes and how to avoid them: Lack of Research and Testing. Skipping research and testing is one of the most common marketing mistakes that companies make. Before launching a marketing campaign, you need to understand your customers. Regardless of your campaign’s purpose — building brand awareness, increasing engagement, generating leads, etc. — it must consider the audience to be compelling.Improper Focus and Positioning. Your marketing should have and use the proper tools…
HOW TO IMPROVE YOUR SEARCH ENGINE RANKING
January 11th at 4:50pm
People are conducting searches every day, so it’s crucial that you optimize your site to improve your search engine ranking. A better search engine ranking will help your business grow and obtain new leads. Everyone is interested in improving their visibility on the web. Many are looking for shortcuts. Here are ways to improve your Google search rank: Improve your website’s user experience. Your website should be easy to navigate and should work good on all devices. A responsive site allows your website to adapt automatically to any user’s device. Whether they’re viewing your site from laptop, tablet, or smartphone, they can read and navigate your…