Create a comprehensive, cost-effective marketing plan for your new invention to let customers know who you are and what your invention has to offer. The inventor should know the marketplace, have the ability to demonstrate the invention and explain the value of the product. It’s not difficult to market an invention, but it’s a process that takes time
- Plan to market an invention.
- Establish a fair market price.
- Market your invention using every possible method available.
- Take your invention on the road.
- Contact local newspapers.
- Consult with companies or businesses that carry similar products.
Think about working with a marketing firm to help you with the licensing and advertising of your invention.
Do extensive research before choosing a marketing firm. If you are introducing a completely new idea, you may need to conduct more market research before you begin advertising your product than a person who has an invention for a booming field.
Be patient, stay focused and don’t get frustrated. It can take a year or longer before you see your invention on store shelves.
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