BECOMING A SOCIAL MEDIA INFLUENCER
A social media influencer is an individual who utilises a variety of social media platforms to express their opinions on specific brands or products, consequently influencing their captive audience.
The concept of an influencer is simple – they’re a ‘normal’ person who is a representative of the general public, honestly reviewing and discussing products and building a relationship of trust with their audience.
They have the power to affect the purchase of specific products by reviewing them across platforms like YouTube, Snapchat, Twitter and Instagram among others, effectively utilising their authority, knowledge, authenticity, leverage or position of power within the industry to engage with their followers.
Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post! Especially if the content is on Youtube and the influencer is in the gaming industry.
7 Steps to Becoming a Social Media Influencer:
- Select Your Niche.
- Optimise Your Social Media Profiles.
- Understand Your Audience.
- Create and Post Relevant Content.
- Be Regular and Consistent.
- Engage With Your Audience.
- Let Brands Know You’re Open to Collaborations.