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HOW TO SCALE A BUSINESS
January 31st at 7:28pm
Scalability is about capacity and capability. Scaling a business means setting the stage to enable and support growth in your company. It means having the ability to grow without being hampered. It requires planning, some funding and the right systems, staff, processes, technology and partners. Does your business have the capacity to grow? Will your business systems, infrastructure and team be able to accommodate growth? Companies scale their business when their revenue increases while their operating costs remain low. If a company increases their revenue but increases their costs at the same rate, then that business is not scaling. Setting proper goals is necessary for anyone who’s serious about…
10 GREAT RESOURCES FOR SMALL BUSINESS OWNERS
January 28th at 9:21pm
As your business changes, you might start to look for advice on how to handle the inevitable unknowns. Here’s a roundup of resources that should point you in the right direction: whether you’re looking to get a question answered, a skillset solidified, or a mentor onboard. There are lots of places to turn for small business advice. 1. Meetup.com Meetup.com makes it easy to find local groups of entrepreneurs, whether they’re operating in your industry or talking through specific issues. Browse topics like Small Biz (over 4 million members and more than 10,000 meetups!) and Small Business Owners to find award-winning meetups near you. 2. Small Business…
TURN FIRST TIME CUSTOMERS INTO REPEAT CUSTOMERS
January 23rd at 10:00pm
Marketers tend to focus too heavily on acquisition. which turns out to be a costly mistake. With acquisition costing six to seven times more than retention, the only path to sustainable growth is a commitment to keeping your customers around. Taking new customers from their first purchase to their second can be a hurdle. But with each additional purchase, you can be more and more confident that your customer is here to stay. In fact, customers who have made two purchases in the past are nine times more likely to convert than new shoppers, Attracting a customer to buy from…
CREATE YOUR OWN BRAND AND GET NOTICED
January 21st at 7:39pm
Brand creation is about really understanding your business by ascertaining who you are, what you do, how you do it and, most importantly, why you do it. Creating a brand is about creating an emotional connection between you and your customer. Your Brand Is the image you want customers to have of your company.Reflects the way you treat customers and respond to their needs.Is how customers experience your business. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. There…
THE MOST POWERFUL BUSINESS WOMEN IN AMERICA
January 18th at 2:37pm
The number of women-owned businesses increased nearly 3,000% since 1972. Not only that but between 2017 and 2018 women started an average of 1,821 new businesses per day in the U.S. Here are other facts: More than 11.6 million firms are owned by women, employing nearly 9 million people, and generating $1.7 trillion in sales as of 2017.Women-owned firms (51% or more) account for 39% of all privately held firms and contribute 8% of employment and 4.2% of revenues.Businesses owned by women generate $3.1 trillion in revenue. Here are some of the most powerful business women in the USA today to…
HOW TO SELL ON AMAZON
January 16th at 11:00pm
Even if you already have your own website and e-commerce store you may want to consider expanding your distribution into Amazon. You’ll be able to reach more potential customers and increase sales of first-time customers who may be leery of shopping on a lesser known website. Once they purchase your product on Amazon and get to like your product and trust your brand you can move them into shopping through your own online store. How to Open an Amazon Account Step 1: Go to Services.amazon.com.Step 2: Scroll down and click the “Selling on Amazon” link .Step 3: Select between “Sell…
WOMEN OWNED BUSINESSES IN THE UNITED STATES
January 14th at 1:27am
Women are a powerful business force in America. American women are involved in virtually every industry with an unmatched entrepreneurial spirit. There are a variety of resources designed to help women aspiring to be small business owners overcome hurdles, whether it be a lack of funding, limited education, lack of training and mentorship, and so on. This article will outline those resources so you can find what you need to build a successful business. Let’s start with some statistics: Women Owned Business in the United States More than 11.6 million firms are owned by women, employing nearly 9 million people, and generating…
THE FUTURE OF SOCIAL MEDIA
January 10th at 12:01am
Social media is constantly evolving and it’s exciting to think about what it will look like in just a few years time. Of course, this means that the world of Social Media Monitoring has to keep up with the demands of social media users as brands continue to modify their strategies once new trends emerge. Influencer marketing is on target to become a 10 billion dollar industry. The rise in influencers across all social networks, but especially YouTube, Instagram, and Snapchat highlight how the millennial and Gen Z generations are embracing influencers wholeheartedly. There are influencers in every industry that…