February 14th 2020 at 7:46pm Published by firstdownadmin

Every company wishes it had more customers, and there are only two ways of making that happen. Either you reach out to potential prospects or people come to you. The following ideas can be used by businesses of all sizes and most industries. The key is to test and modify to make them work for your customer base.

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1. Ask for referrals. Referrals are one of the best ways to get new customers. Take charge by implementing a system for actively soliciting referrals from your satisfied customers. Build referral-generating activity into the sales process.

2. Network. Generate good old-fashioned word-of-mouth by participating in networking organizations and events relevant to your industry and your customers.

3. Offer discounts and incentives for new customers only. Track which customers redeem the special offer, then target them with marketing message encouraging and enticing them to keep buying from you.

4. Re-contact old customers. Everything old can be new again—including old customers who haven’t done business with you in a while.

5. Improve your website. Give your website a once-over to make sure that the design, content, graphics and SEO are up-to-date.

  1. Participate in community events. All else being equal, most people like to support independent businesses in their communities.
  2. Partner with complementary businesses. Team up with businesses that have a similar customer base, but aren’t directly competitive, and strategize how you can target each other’s customers to drive new business to each other.

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A business phone service option gives consumers a chance to call in and ask questions before they complete their purchase. This builds trust in your brand and helps drive consumers through your sales funnel.  

Understanding that customers still want to call is an important first step, but it isn’t going to make anyone pick up the phone.  The truth is there are so many simple changes you can make to your existing digital marketing campaigns and strategy that will result in more phone calls from your best quality prospects. That takes adjustments to your small business marketing strategy.

  1. Spend more on click-to-call (CTC) campaigns: Your online campaigns can generate more calls if you enable click to call features. Not only will your business see a spike in calls, you’ll be able to quickly compare performance to your existing online campaigns.
  2. Review existing call policies: Your team needs to know that picking up the phone is a crucial part of building a reputation and winning new business. Take a look at your current practices to make sure that calls are answered promptly and given the same level of service that you would offer in-person.
  3. Use landing pages with a single call to action: When a promotional page emphasizes one course of action it increases the likelihood that potential customers will take that route. Include discount incentives for call inquiries. 
  4. Get a more memorable number: Add a memorable hook to your contact details by buying or licensing a custom phone number. A number with a memorable word, sequence, or similar digits aids recall and increases your call volume over time.
  5. Add your phone number to social networks: As with most online businesses, social networks accepted a long time ago that their users still value a contact number. 
  6. Take another look at traditional advertising channels: Ad space that used to be expensive in print publications and other offline spaces tends to be much affordable these days. These channels also align well with the desire to pick up the phone, making them a promising source of increased calls.
  7. Track your calls closely for strategy adjustments: Use unique numbers or call tracking technology to help your marketing team separate different channels and review results from each. Your website analytics can also help you find gaps in your design. If people are coming to your business and searching for something that doesn’t exist, you can use that data to create new and relevant content. The next time a consumer comes to your website, they will find that piece of content, and they are then more likely to call your company. 
  8. Leverage Social Media.  Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads. You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account or a YouTube page to attract and engage your audience, then funnel them through your process to become leads. Plus, once you have leads in the system, you can use social media to talk to them and find out more about what they need and want. The more positive touchpoints a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.

Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.

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