Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. It is a multi-step process that shows your prospects a problem they face, acquaints them with your brand as a potential solution and illustrates the value of choosing you over others.
Generating demand for your unknown product or service isn’t always easy, but by following some smart strategies, it will happen! Here are five demand generation strategies you’ll want to consider:
5 Strategies for Generating Consumer Demand
- Pay attention to market research. Your company should aim to figure out what customers need and want through surveys, test groups and feedback on social media and reviews left on your website.
- Produce stellar content.
- Feature customers’ reviews.
- Give new customers a deal.
- Create an exclusive club.
If your product is as good as you believe it to be, these techniques will boost your startup into superstardom!
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