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THE ELEVATOR PITCH

August 27, 2012 8:18 pm Published by Leave your thoughts

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

An elevator pitch is important because it communicates the most important aspects your business and services within that short amount of time. First, you have to decide what exactly you want to communicate about yourself or your business.

5 Tips on How to Create Your 30-Second Elevator Pitch

  1. Consider your goal. Think of the target you want to attract when delivering your pitch. 
  2. Do a data dump. 
  3. Now create your hook: Use information in your data dump to create your pitch. 
  4. Think “draw them in” versus “sell them.” 
  5. Be ready to tie in your purpose.

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