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HOWARD SCHULTZ – BUILDING STARBUCKS INTO A GLOBAL BRAND
December 16th at 11:52pm
Howard D. Schultz is an American businessman and billionaire. He was chairman and chief executive officer of Starbucks, from 1986 to 2000, and, again in 2008 . He grew up in public housing in Canarsie, a neighborhood in Brooklyn, and became the first person in his family to graduate from college. He received his undergraduate degree from Northern Michigan University. Schultz took on a wide range of odd jobs in school and following graduation. To pay for college, he worked as a bartender and even sold blood. After graduating, Schultz worked at a ski lodge in Michigan, in sales at…
PLANNING A BUSINESS EVENT
December 9th at 11:47pm
Planning a business event requires planning and organization. If you take the time to learn how to plan business events, then you will find that each successive business event becomes a bit easier to plan. A business event is an investment by your company in marketing a product or some other aspect of your business. To maximize the return on your investment, you need to develop a event planning process that works. How To Plan A Corporate Event Start as soon as possible. Planning a corporate party involves a lot of waiting around for responses and confirmation from others. Make…
HOW TO TAKE BETTER PHOTOS FOR YOUR BUSINESS
December 2nd at 11:42pm
Imagery and words work together to build your brand identity, which is made up of several strategic elements that relate back to what you do, why you do it, and how you do it differently from others. In other words, your brand is more than just a pretty logo. Every piece of content you create—both visual and written—serves its own unique purpose. Use these 10 guidelines to help alleviate your photo anxiety, and get more from the photos you take. Invest in a Good Camera—And Learn to Use It. Tell Stories with Your Photos. Avoid Staged Shots. Make the Most of Natural Lighting. Remember the…
BLOGGING FOR A LIVING
November 25th at 11:37pm
The term “blog” is short for “weblog,” which refers to an online journal. Blogs began as personal mini sites that people used to record their opinions, stories, and other writings as well as photos and videos. As the web has grown and changed, blogs have gained more recognition and merit. How To Make A Living From Blogging Get clear on your niche. In any field, whether it’s travel or business or tech, there are a lot of competitors. …Create multiple revenues streams. If you’re not making money after you’ve been blogging a while and have built up a readership, there…
THE BUSINESS OF YOGA
November 18th at 11:29pm
Yoga is not an exercise; it is an ancient technology towards wellbeing and ultimate liberation. As the activity of the intellect becomes stronger in the world, more people will shift to yoga over a period of time and it will become the most popular way of seeking wellbeing. The Yoga business it’s a $16.8 billion industry. Yoga’s 2015 revenue in the U.S. alone was $9.09 billion, and it’s estimated to rise to $11.56 billion by 2020. Starting your own yoga studio isn’t a get-rich-quick plan. … Starting your own yoga studio isn’t a get-rich-quick plan. Until you build a strong clientele…
HOW TO START A TOURISM BUSINESS
November 11th at 9:59pm
A tourism business is a great way to share your passion with others looking to experience a new location or culture, be it in a business or leisure capacity. To develop a tourism business, you need to first decide on your focus and create a business plan. Afterwards, you can move on to marketing and growing your business. Beginners Guide to Starting a Tourism Business Step 1: Decide on which sector of tourism you would like to focus . Step 2: Take your geographical location into account. Step 3: Size up the competition. Step 4: Write a business plan. Step…
HOW TO DELEGATE
November 4th at 11:22pm
One of the most difficult transitions for leaders to make is the shift from doing to leading. As a new manager you can get away with holding on to work. Peers and bosses may even admire your willingness to keep “rolling up your sleeves” to execute tactical assignments. But as your responsibilities become more complex, the difference between an effective leader and a super-sized individual contributor with a leader’s title is painfully evident. This is why is very important to learn how to delegate your business responsibilities. To delegate is to assign responsibility and authority to someone else in order to…
FINDING BIG CORPORATE CLIENTS
October 28th at 11:15pm
Just because your business is small, it doesn’t mean your clients have to be small too. In fact, landing large corporate clients can give a huge boost to a small business’s revenues. Small companies that were suppliers to large corporations reported average revenue growth of 266.4% between one year before and two years after their first sale to a large corporation. Here’s a quick guide that can help you finding the larger accounts you are looking for. Identify Opportunities. If you want to go after a large client, you’ll probably need to adjust your approach. Research Your First Target. Now it’s…