IS DIRECT MARKETING STILL EFFECTIVE?

March 24th at 11:13pm

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Direct marketing that is targeted to a specific audience can help you set realistic sales goals and improve sales results on a tight marketing budget. Businesses can run effective and purposeful direct marketing campaigns at a fraction of the cost of broadcast advertising. The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190%. … Direct mail is still effective and using it is a game changer for any serious marketer. Direct Marketing Channels…

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HOW TO CREATE A GOOD SALES PITCH

March 17th at 11:03pm

Pitching an idea and selling it effectively can be a daunting and challenging task. Where do you start, how do you approach the prospect and what is the first thing you say? By knowing your audience, carefully crafting a pitch, and delivering the pitch confidently, you can make a successful sale and build a healthy relationship with your customers.  Your sales pitch can make or break the deal, so it’s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when…

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HOW TO START A PERSONAL TRAINER BUSINESS

March 3rd at 10:47pm

Do you like working out and being fit? Do you want to share your enthusiasm for fitness with others and get paid? Then a personal training business might be for you. The costs involved with opening such a business are minimal. The certification you may require should cost no more than $2000, with some programs being as low as $500. You will need to purchase liability insurance, and this should cost no more than $200-$300 a year. Here are some points to help remind you of what needs to be completed – and keep you on track! Register with a local personal training certification program.Take out public liability insurance.Open a business bank…

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DO YOU NEED A MARKETING CONSULTANT?

February 24th at 10:45pm

Hiring a small business marketing consultant is a huge step for many small businesses, but a really important one. Investing in a small business marketing consultant will pay dividends for your business, but it may also put strains on other aspects of your business. As your business grows you may experience challenges with things like customer service or human resources. If you aren’t willing to invest in addressing the challenges that come up, then you should not hire a small business marketing consultant. The typical marketing consultant charges based on one of two models. First, and maybe most common, is…

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FUNDING YOUR BUSINESS MARKETING

February 17th at 10:30pm

Here are ten marketing strategies that can help you market your small business on a shoestring budget. Craft an elevator pitch. You should be marketing all the time — wherever you are. …Leverage your community. Collaborate. Network. Give a speech. Create buzz. Ask for referrals. Build relationships. If you are looking for a larger more aggressive marketing campaign, its best to have a good  financial funding . 10 Ways to Finance Your Business Finding financing in any economic climate can be challenging, whether you’re looking for start-up funds, capital to expand or money to hold on through the tough times. …Consider Factoring.GetTraditional Bank Financing.Use a Credit…

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REAL ESTATE AGENTS YEARLY EARNINGS

February 10th at 10:21pm

Becoming successful and making a sustainable income as a real estate broker or sales agent is hard work and, in most cases, requires a substantial commitment of time, effort, and even money. … Read on to see whether a real estate career is a good fit for you. Once licensed, an agent has unlimited earning potential. But, finding clients can be the most challenging part of earning income in real estate. Although a less common business structure, some real estate businesses offer agents a base pay plus a commission option. Median yearly income is around $42,500. Agents with 16 years of experience or more averaged nearly $78,850 per year. 24% of agents earned more than…

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HOW TO START A CONSULTING BUSINESS

February 3rd at 10:11pm

As work processes become more complex and our economy becomes increasingly globalized, the need for good consultants has never been greater. Consultants handle social media, IT, human resources, PR, business strategy, pretty much you name it. I, for example, am a freelance writer by trade, but much of the work I’ve done in the past was as a digital marketing consultant. 5 Fields Where Different Types of Consultants Are in Demand Finance and accounting. Business systems and performance improvement. Taxation. Governance, risk and compliance (GRC) Finance optimization. Things to Consider Before You Become a Consultant What certifications and special licensing will I need? Depending upon your…

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RICHEST WOMEN IN AMERICA

January 27th at 5:00pm

Forbes released its Forbes 400 list, which ranks the wealthiest people in America. Individuals need a minimum net worth of $2.1 billion to make the list. Many of the women on the list are related; several, like MacKenzie Bezos and Julia Koch, are newcomers. The 15 richest women in the US are worth a collective $262.4 billion. Forbes just released its annual Forbes 400 list, which highlights the net worths of America’s richest individuals. Altogether, the members of this exclusive club are worth $2.96 trillion. The 15 richest women alone are collectively worth $262.4 billion.  Top 7 Richest Women in…

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