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HOW TO START A COFFEE SHOP BUSINESS
June 27th at 7:07pm
Before opening a coffee shop, understand why they’re so popular. First of all, coffee shops are great places to socialize. Statistics show that coffee shops are the most popular place to meet friends. They are also a preferred spot for individuals looking to pass the time reading a book or magazine or surfing the web while enjoying a beverage and snack. The estimated costs for starting a coffee business from scratch run from $200,000 to $375,000, and coffee franchises can cost as much as $673,000 for a sit-down coffee shop. … The reason for this can largely be attributed to the price of a good commercial-grade espresso…
THE BASICS OF SOCIAL MEDIA
June 13th at 11:16pm
Lay the foundation of your social media marketing plan before you get post happy: 1) Identify Your Objective Understanding your goals ahead of time will inform all of your decisions in the more detailed planning stages. 2) Choose Your Platform(s) Your game plan will vary based on the social media channel you choose. For help choosing a platform, check out this post. 3) Build Your Profile Pages The more information, the better. Fill in the “about” sections, locations, add photos, create headers and choose profile pictures, customize URL’s, etc. 4) Create a Posting Schedule Consistent posts should be a primary objective in your social…
HOW TO MARKET AN INVENTION
June 6th at 11:04pm
Create a comprehensive, cost-effective marketing plan for your new invention to let customers know who you are and what your invention has to offer. The inventor should know the marketplace, have the ability to demonstrate the invention and explain the value of the product. It’s not difficult to market an invention, but it’s a process that takes time Plan to market an invention. Establish a fair market price. Market your invention using every possible method available.Take your invention on the road. Contact local newspapers. Consult with companies or businesses that carry similar products. Think about working with a marketing firm to help you with the licensing and advertising of your invention. Do…
HOW TO FIND THE RIGHT INDUSTRY FOR A NEW BUSINESS
May 30th at 10:54pm
A solid business idea requires creativity, planning and soul-searching. Use these three tips to choose the right business idea. 1. Focus on your skills, experience and passion Go with what you already know or don’t mind learning fast. You don’t need to be an expert right away, but leveraging skills and experience you’ve gained can increase your chances of success. 2. Evaluate business-lifestyle fit If balancing work and family life is important to you, then avoid businesses that could require working 60 hours a week. 3. Test your idea Before jumping in, make sure you’ve done your due diligence . No matter what business…
HOW TO KEEP A GOOD RATING WITH THE BETTER BUSINESS BUREAU
May 16th at 10:37pm
When you become accredited by the Better Business Bureau, you show that your company supports the BBB’s efforts to promote truth in advertising and integrity in business. Your BBB Accreditation permits the BBB to offer your customers and community important dispute resolution and inquiry services. BBB ratings represent the BBB’s opinion of how the business is likely to interact with its customers. The BBB rating is based on information BBB is able to obtain about the business, including complaints received from the public. BBB seeks and uses information directly from businesses and from public data sources. BBB assigns ratings from A+ (highest) to F (lowest). In some cases, BBB will…
TIME MANAGEMENT: TIPS TO OPTIMIZE YOUR DAY
May 9th at 4:21pm
Time is essential in our lives and plays a significant role. It is very important for us to respect the time because the time gone is never going to return. Punctuality is essential in life; if you want to live a successful life. A successful person always respects the importance of time in life. If you are not punctual; you may have to face the repercussions of it. Therefore one must comprehend the estimation of time and should be punctual in life. Time is considerably more valuable than money because we can gain money in any phase of our life…
BEST SOCIAL MEDIA PLATFORM FOR ADVERTISING
May 2nd at 4:14pm
New social media networks come out every week, most of which will never gain any sort of traction. Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition. The 6 Best Social Networks for Ecommerce Advertising Facebook. Facebook is THE universal social media network. With more than 2 billion monthly users, Facebook hosts over a quarter…
BENEFITS OF SOCIAL MEDIA ADVERTISING
April 25th at 4:09pm
Why is social media advertising your best advertising bet for quick ROI? Because… Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction. Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted. Some channels are consistent but time…