How to Build a Startup in the State of Texas

February 13th at 4:49pm

You’ve heard the saying: “Everything is bigger in Texas.” The state itself is the second biggest in the United States, only getting inched out by Alaska. It has the second largest population in the country, sitting just behind California. It’s filled with big cities like Austin, Dallas, San Antonio, Houston and Fort Worth. And it seems to be a point of pride that Texans always manage to bring everything a size up, whether it’s the size of their buildings, steaks or football games.   Even small businesses can’t stay small for long in the Lone Star State. If you want to…

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BUSINESS CONSULTING OPTIONS

February 11th at 10:13pm

A small business consultant works with clients on strategy, planning and problem solving, and helps clients develop business skills and knowledge. These topics range from designing a business model or marketing plan, to determining which marketing techniques to use and how to use them. Small businesses have plenty of reasons for considering small business consulting—small business consultants can help you save time and money, provide specialized advice, navigate changing workloads, and plan for the future, among other things. Some consultants are more like mentors and advisors, who work with small business owners on broad planning and strategy work. Others provide more specific, specialized services as subcontractors.…

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BEST WAYS TO MANAGE SMALL BUSINESS DEBT

February 7th at 10:31pm

Businesses, like individuals, sometimes suffer from too much debt. Taking on the right amount of debt – and at the right time – can mean the difference between a business that struggles and one that succeeds. According to the U.S. Small Business Administration (SBA), roughly 50 percent of small businesses fail within their first five years, largely because of insufficient capital, poor credit arrangements and too much debt. If your monthly income and expenditure have become unbalanced, take a step back to look at where the extra expenses are creeping in. You can then make adjustments to your budget so that you can plan…

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IS A BUSINESS LINE OF CREDIT RIGHT FOR YOUR COMPANY?

February 5th at 10:18pm

A business line of credit is a type of small-business funding that provides flexibility that regular business funding doesn’t. With a business line of credit, you can borrow up to a certain limit — say, $100,000 — and pay interest only on the portion of money that you borrow.  Clearly, most businesses need a better understanding of where capital can be obtained quickly and inexpensively. This is where a business line of credit can help. APPLY FOR A BUSINESS LINE OF CREDIT Small Business Line of Credit Advantages A credit line works like a credit card, offering you fast, easy access to cash. You can tap…

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GUERILLA MARKETING EXPLAINED AND CREATIVE INSPIRATIONS

February 3rd at 11:33pm

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson‘s 1984 book Guerrilla Marketing. In your daily life, you may encounter examples of other business’ guerilla marketing tactics, without even realizing it. Examples include the use of publicity stunts, viral videos, stencil graffiti. This in turn creates buzz about the product being marketed. It is a way of advertising that increases consumers’ engagement with the product or service, and is designed to create a memorable experience. Budget-Friendly What marketers really enjoy about guerrilla…

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HOW TO SCALE A BUSINESS

January 31st at 7:28pm

Scalability is about capacity and capability.  Scaling a business means setting the stage to enable and support growth in your company. It means having the ability to grow without being hampered. It requires planning, some funding and the right systems, staff, processes, technology and partners.  Does your business have the capacity to grow? Will your business systems, infrastructure and team be able to accommodate growth? Companies scale their business when their revenue increases while their operating costs remain low. If a company increases their revenue but increases their costs at the same rate, then that business is not scaling. Setting proper goals is necessary for anyone who’s serious about…

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10 GREAT RESOURCES FOR SMALL BUSINESS OWNERS

January 28th at 9:21pm

As your business changes, you might start to look for advice on how to handle the inevitable unknowns. Here’s a roundup of resources that should point you in the right direction: whether you’re looking to get a question answered, a skillset solidified, or a mentor onboard. There are lots of places to turn for small business advice.  1. Meetup.com Meetup.com makes it easy to find local groups of entrepreneurs, whether they’re operating in your industry or talking through specific issues. Browse topics like Small Biz (over 4 million members and more than 10,000 meetups!) and Small Business Owners to find award-winning meetups near you. 2. Small Business…

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TURN FIRST TIME CUSTOMERS INTO REPEAT CUSTOMERS

January 23rd at 10:00pm

Marketers tend to focus too heavily on acquisition. which turns out to be a costly mistake. With acquisition costing six to seven times more than retention, the only path to sustainable growth is a commitment to keeping your customers around. Taking new customers from their first purchase to their second can be a hurdle. But with each additional purchase, you can be more and more confident that your customer is here to stay. In fact, customers who have made two purchases in the past are nine times more likely to convert than new shoppers, Attracting a customer to buy from…

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