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HOW TO SET UP A MARKETING STRATEGY
December 10th at 9:13pm
Everyone knows you need a business plan, yet many entrepreneurs don’t realize a marketing plan is just as vital. Unlike a business plan, a marketing plan focuses on winning and keeping customers; it’s strategic and includes numbers, facts and objectives. A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. It’s your plan of action — what you’ll sell, who’ll want to buy it and the tactics you’ll use to generate leads that result in sales. And unless you’re using your marketing plan to help you gain funding, it doesn’t have to be…
LOGOS THAT INSPIRE
December 3rd at 8:58pm
Choosing a logo is one of the most important branding decisions you’ll make as a business owner. So where do you begin? Reviewing what other businesses have done is a smart (and fun!) way to get logo design inspiration for your brand. Here are some Instagram accounts, websites, and color tools to help you succeed on your journey to the perfect brand identity. 1. @logoseum Logoseum is an archive of colorful pictorial and abstract logos from past and present. Created by visual designer Matt Corbin 2. @logos.ai Logos.ai is a fun account to browse to find logos created by expert…
TOP 10 WAYS TO KEEP YOUR CUSTOMERS HAPPY
November 12th at 10:47pm
For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities. But what many businesses tend to forget is that once a customer makes the first purchase, there is much more to be done in the customer relationship. Smart businesses know that the first purchase is really just the beginning, and that the real business value lies in retaining that customer. Here are 10 tips to keep your customers happy with your business: Call your clients regularly. Communication makes everything easier. …Create…
BUDGETING FOR MARKETING
November 5th at 10:40pm
A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company. Some statistics have shown that up to 85% of small- to mid-size companies operate from a budget only — without a written plan to accompany it. This explains why so many marketers are tactically focused – they’re figuring out how to spend a defined budget, instead of thinking about goals and strategies. How to Set a Marketing Budget…
RELIEVE STRESS AROUND YOUR OFFICE
October 29th at 10:34pm
According to research, the percentage of Americans who are stressed at work is high, and it’s only getting higher. According to the CDC’s National Institute of Occupational Safety and Health, studies have found the number of Americans who are “extremely stressed at work” range between 29 percent to 40 percent. Unfortunately, work stress has significant health consequences that range from the relatively benign—more colds and flus—to the more serious, like heart disease and metabolic syndrome So the next time you feel the familiar sting of stress when you’re at the office, consider these stress relief techniques: Take a Walk. …Make Your Life Easier. …A Sweet Snack. …Plan Ahead. …Don’t Sweat the…
HOW TO ADVERTISE INVENTIONS
October 22nd at 10:25pm
Create a comprehensive, cost-effective marketing plan for your new invention to let customers know who you are and what your invention has to offer. The inventor should know the marketplace, have the ability to demonstrate the invention and explain the value of the product. It’s not difficult to market an invention, but it’s a process that takes time Plan to market an invention. Define your customers. It’s important to know who your target audience is. If you have invented a new toy, your best customers will be children. But, you still have to appeal to the parents who have the…
HOW TO GROW TO BE A MULTIMILLION DOLLAR COMPANY
October 15th at 10:24pm
Definition Of Multimillion – Denoting Something Costing Or Involving Several Million Of A Currency. In Combination ‘A Multimillion-Dollar Advertising Campaign’ Of Whom Arrived With Nothing But The Clothes They Were Wearing, But Went On To Create Multimillion Pound Businesses. Which Of The Following Is A Type Of Wild Cat?. Definition Of Multimillion.: Being, Involving, Or Worth Many Millions (As Of Dollars) A Multimillion Dollar Company/Contract. This Kind Of Stuff Gets Even More Complicated When Talking About Really Large Companies (I.E. Tens Of Billions Of Dollars Revenue Per Year), Where There Can Be. So, how does your business grow to…
CREATING GOOD BUSINESS HABITS
October 8th at 10:07pm
8 Daily Habits For Business Owners to Achieve Life and Career Success Keep fit. A healthy body goes a long way to helping you feel positive. …Think about how you spend. Write down your goals. Don’t rest on your laurels. Develop a consistent sleep cycle. Say yes. Push yourself. Find positive friends. Great note about selling: Some of the most successful business owners are really great at selling, but they don’t sell so much as passionately teach. Here’s the funny thing though, many don’t actually like to teach. Just ask someone who works for a small business owner. They are rarely very good at teaching employees how and why to do…