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THE BASICS OF SOCIAL MEDIA
June 13th at 11:16pm
Lay the foundation of your social media marketing plan before you get post happy: 1) Identify Your Objective Understanding your goals ahead of time will inform all of your decisions in the more detailed planning stages. 2) Choose Your Platform(s) Your game plan will vary based on the social media channel you choose. For help choosing a platform, check out this post. 3) Build Your Profile Pages The more information, the better. Fill in the “about” sections, locations, add photos, create headers and choose profile pictures, customize URL’s, etc. 4) Create a Posting Schedule Consistent posts should be a primary objective in your social…
HOW TO PROMOTE YOUR BUSINESS ON SOCIAL MEDIA
May 23rd at 10:46pm
Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet. Using social media to promote your small business is more than just maintaining a regular posting schedule and inviting people to like your posts—although you should do both! There are more creative ways to draw followers and prospective clients using your social networks and you don’t need to be a marketing wiz to do it. Your goal is…
BEST SOCIAL MEDIA PLATFORM FOR ADVERTISING
May 2nd at 4:14pm
New social media networks come out every week, most of which will never gain any sort of traction. Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition. The 6 Best Social Networks for Ecommerce Advertising Facebook. Facebook is THE universal social media network. With more than 2 billion monthly users, Facebook hosts over a quarter…
BENEFITS OF SOCIAL MEDIA ADVERTISING
April 25th at 4:09pm
Why is social media advertising your best advertising bet for quick ROI? Because… Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction. Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted. Some channels are consistent but time…
BECOMING A SOCIAL MEDIA INFLUENCER
April 11th at 3:51pm
A social media influencer is an individual who utilises a variety of social media platforms to express their opinions on specific brands or products, consequently influencing their captive audience. The concept of an influencer is simple – they’re a ‘normal’ person who is a representative of the general public, honestly reviewing and discussing products and building a relationship of trust with their audience. They have the power to affect the purchase of specific products by reviewing them across platforms like YouTube, Snapchat, Twitter and Instagram among others, effectively utilising their authority, knowledge, authenticity, leverage or position of power within the…