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HOW TO BOOST YOUR WEBSITE TRAFFIC
December 24th at 4:05pm
It seems like everyone has a website nowadays, so finding ways to stand out from the crowd is indispensable! To make a popular website, use these helpful suggestions regarding content, design, and search-engine optimization. Baseline traffic, website design, domain age, meta descriptions, geographic location, competition, and target market all play into how quickly you can gain search engine traffic from SEO. Generally speaking websites can see results in 4 to 6 months. Obviously, SEO results grow over time. If you’ve struggled with driving traffic to your website, you’re not alone. According to 2019 research done by Content Marketing Institute, 61% of content professionals are challenged with knowing what is most…
BRANDING YOUR BUSINESS
December 13th at 10:20pm
As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate–with a solid brand building process of your own. Here are a few simple ways to brand your business: Get a great logo. Write down your brand messaging. Integrate your brand. Create a “voice” for your company that reflects your brand. Develop a tagline.Design templates and create brand standards for your marketing materials. Be true to your brand. Be consistent. A brand is more than a marketing tool; it’s the way the world perceives your company. More than just using it to sell things, the most successful brands create a powerful and defined identity for their companies. Brand attributes vs…
Most influential celebrities on social media
December 10th at 11:23pm
One-third of the entire world uses Facebook on a monthly basis, and 70% of American adults have reported using the site at least once. Combine that with the total monthly users on Instagram, Twitter, YouTube, and Snapchat, and it’s no wonder social media is one of the most popular online pastimes. Celebrities are a very large reason why social media has become so popular. While some celebrities use their social media accounts to share updates on their daily lives, others promote makeup products and sponsored ads for vitamins and weight-loss teas. Many of the top social media stars include world-renowned athletes, Bollywood and…
BLACK FRIDAY AND CYBER MONDAY FOR YOUR BUSINESS
November 27th at 11:01pm
Preparing for Black Friday and Cyber Monday can be stressful for many business owners as changing marketing campaigns, and adjusting processes for an influx of extra traffic, sales and returns, etc. Overall is an opportunity for most industries, so here are some tips on how to adjust for these important dates: Drive traffic and make sales! Start your deals in the days leading up to Black Friday/Cyber Monday. Market your sale through all your channels. Offer flexible returns. Offer a free gift with purchase. Hold a Black Friday and/or Cyber Monday event. Take part in Small Business Local Events (local Saturday events). It is not too…
Happy Thanksgiving from First Down Funding
November 27th at 5:11am
First Down Funding wishes all Small Business Owners from coast to coast, a very Happy Thanksgiving to you and your family.
COOL GIFTS THIS HOLIDAY SEASON
November 19th at 9:47pm
As the 2019 Holiday Season approaches, great gifts are available for all age groups… below are some of the most notable and unique products that you must consider: The latest Apple Watch: When the Apple Watch Series 5 was announced in September, we already knew it was going to be a popular gift in 2019. We already love the Series 4, but the Series 5 has been upgraded with a larger screen, always-on retina display, and emergency services calling, making it even better. Last Black Friday, we saw certain sizes and band colors of the Series 4 sell out, so we…
SOCIAL-MEDIA INFLUENCERS BUSINESS: SOARING
April 24th at 4:58pm
The advertising business has dramatically changed with brands willing to allocate more and more marketing dollars to social media than ever before. Data shows that businesses can experience an almost immediate increase of sales through one social media sponsored blog or Instagram photo, rather than a traditional ad campaign that can take months to develop, launch and support with more ads. Social-media influencers are cashing in, their income soaring, as platforms as upgraded to support all traffic. Here’s some data: The average price for a sponsored Instagram photo has risen from $130 in 2014 to more than $1,600 in 2019.For a sponsored…
HOW TO BECOME A SOCIAL MEDIA INFLUENCER
March 1st at 4:41pm
An influencer is a user on social media who has established credibility in a specific industry. Social media influencers have access to a large audience and can persuade others by virtue of their authenticity and reach. Since the rise of social media, influencers have become a major trend. These are ‘ordinary’ people who have earned a substantial following due to their expertise and transparency. They are being used more and more by companies to grab the attention of millennials as this group is less receptive to traditional marketing techniques. Brands purposely seek out influencers who create content that subtly pushes…