March 1st 2019 at 4:41pm Published by firstdownadmin

An influencer is a user on social media who has established credibility in a specific industry. Social media influencers have access to a large audience and can persuade others by virtue of their authenticity and reach. Since the rise of social media, influencers have become a major trend. These are ‘ordinary’ people who have earned a substantial following due to their expertise and transparency. They are being used more and more by companies to grab the attention of millennials as this group is less receptive to traditional marketing techniques. Brands purposely seek out influencers who create content that subtly pushes a product or service. The partnership between the brand and influencer is mutually beneficial. The company successfully reaches their target audience while the influencer is paid and continues to grow their following.

Any person with 1,000 – 5,000 followers on their social media account can be called as a nano influencer. Their followers are their friends and people who share similar interests with them and not people who idolize them.

People with smaller followings [who are known as nanoinfluencers] can make between $30,000 and $60,000 a year. The micro-influencers can make anywhere from $40,000 to $100,000. Celeb influencers make way, way more.

7 Steps to Becoming a Social Media Influencer:

  1. Select Your Niche.
  2. Optimise Your Social Media Profiles.
  3. Understand Your Audience.
  4. Create and Post Relevant Content.
  5. Be Regular and Consistent.
  6. Engage With Your Audience.
  7. Let Brands Know You’re Open to Collaborations.

Influencer Marketing Platforms:  An influencer marketing platform is an online tool that connects brands and agencies with different types of influencers to promote specific products or services.

Essentially, an influencer platform makes it really easy to do influencer marketing.

Best Influencer Marketing Platforms

Anyone has the potential to becoming a top social media influencer, so start now and capture your own audience.