CREATE PROMOTIONAL VIDEOS FOR YOUR BUSINESS

October 19th at 12:59am

A promotional or promo video is an effective tool used to market a particular product or service. Promotional videos are succinct as their purpose is to provide the most information in the shortest amount of time, and to maintain the viewer’s interest. Videos play a very important role in the consumer decision-making process. Since videos are an opportunity for businesses to educate and also to entertain customers, video marketing becomes a powerful tool for businesses to promote their products and services. 8 steps to creating a promotional video.  Step 1: Identify your goal. Step 2: Choose a direction. Step 3: Set the…

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MARKETING YOUR RETAIL BUSINESS

October 12th at 12:34am

Warehousing and store keeping helps in ensuring uninterrupted availability of the goods to the consumers. The primary function of a retailer is selling the products to the customers for which various techniques or business practices are being adopted by the retailer to achieve the strategic goals. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. Effective retail marketing is vitally important for today’s manufacturers. Retailers can help small businesses by performing a wide range of marketing services, from promoting products directly to customers…

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HOW TO START A VLOG

October 5th at 12:48am

A vlog is the shortened, colloquial term for a video blog. In other words, vlogging is the act of producing and publishing frequent video content on an owned website or channel on a sharing platform. To put it simply, vlogging is posting videos online, and yet, it is much more than that. A vlog is an interactive video blog post about upcoming events or a vlogger’s daily life, as well as any other activity a vlogger thinks is worth mentioning through a video, instead of writing it on their blog. Vlogging can be based on topic, making it an ideal medium…

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CONSULTING INDUSTRY ON THE RISE

September 28th at 12:40am

With a total value of around $250 billion, the global consulting sector is one of the largest and most mature markets within the professional services industry. It’s big. It’s growing. Consulting provides exceptional opportunities to work with executives, progress quickly in your career, collaborate with talented people, and to travel to new places. A consultant working as a freelancer or independent contractor typically offers several payment options, including payment by the hour, by project or on retainer. Some clients prefer to be billed by the hour. Consultants receive an agreed upon fee for work on a project completed by a specified…

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START A TUTORING BUSINESS

September 21st at 12:35am

A tutoring business can be lucrative and its a good way to have a home based or part-time business. Individuals generally charge according to their level of education and experience. Expect to pay $30 to $40 per hour for a high school student, and up to $85 per hour for a certified teacher with top-notch experience. A teacher trained and qualified to work with children with special needs will likely charge more. Tutors need at least a high school diploma to work with students. Diplomas also allow tutors to continue their education at community colleges or four-year universities should they…

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START A SERVICE BUSINESS

September 14th at 10:12pm

There are many advantages associated with starting your own business selling services. Perhaps the biggest advantage is you become your own boss, take control of your future, and in effect become the master of your destiny. I’ve been self-employed for a number of years, and for me the lure of self-employment is the freedom and independence that calling the shots affords, which can be difficult to achieve when you work for others. Operating your own business also gives you the potential to earn more money, in some instances two, five or even ten times more than you’re currently earning. Every…

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WHEN IS GOOD TO USE AN NDA

September 7th at 9:46pm

A Non-Disclosure Agreement (NDA) is a legally enforceable contract that establishes confidentiality between two parties – the owner of protected information and the recipient of that information. By signing an NDA, participants agree to protect confidential information shared with them by the other party. An NDA is a legally binding contract that requires parties to keep confidentiality for a defined period of time. It’s up to the parties to decide what would be considered confidential and what is not. In almost all cases involving an NDA breach, you’ll be able to pursue damages stemming from a breach of contract. Other legal recourses may include copyright infringement, trade secret misappropriation, breach…

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HOW TO PROFIT FROM AFFILIATE PROGRAMS

August 24th at 9:38pm

The way affiliate marketing works is simple: it’s a performance-based advertising channel in which a business pays a commission for a conversion to one or more affiliates. The industry involves four players: brand, network, affiliate, and the customer. Not all of these players are always involved at the same time; some brands have an affiliate program and they manage the relationship with affiliates directly. In other cases, networks have offers for the affiliates to choose from and they also take care of payments. There are lots of approaches to making money with affiliate links. Affiliate marketing websites are built to refer…

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