IS DIRECT MARKETING STILL EFFECTIVE?

March 24th 2014 at 11:13pm Published by firstdownadmin

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters.

Direct marketing that is targeted to a specific audience can help you set realistic sales goals and improve sales results on a tight marketing budget. Businesses can run effective and purposeful direct marketing campaigns at a fraction of the cost of broadcast advertising.

The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190%. … Direct mail is still effective and using it is a game changer for any serious marketer.

Direct Marketing Channels

• physical mail.
• e-mail.
• telemarketing (phone)
• short message service (texting)
• broadcast faxing.
• couponing.
• direct response TV (commercials or infomercials)
• insert media.

One reason direct mail marketing is still effective is because it’s easier to understand. One study found it takes 21% less cognitive effort to process, meaning your audience don’t have to invest time (and brainpower) into your mail.

The success of any marketing campaign—whether it be online or offline—depends on how it resonates with your ideal audience. If they’re finding it tough to understand or become confused at any point, it’s unlikely to meet your objectives.