January 25th 2016 at 4:58pm Published by firstdownadmin

Merchants are constantly looking for new ways to incentivize their customers to spend during the slow seasons to help their bottom line. And slow seasons have the potential to overall negatively affect your business in several ways. Slow sales give competitors the chance to move in on your target market and make you less current within your community.

Therefore, during a slow season you should reach out to existing loyal customers, give out great deals to new and existing customers, and ramp up your marketing efforts to put your name back on the map. It is normal to feel like business is slow after a holiday or high season, but remember your business needs a strong cash flow cycle to survive.

Steps to Help Increase Revenue When Sales Are Slow

  1. Add complementary services or products. Think about related services or products your customers would appreciate.
  2. Create a loyalty program. 
  3. Offer pop-up sales. 
  4. Host events. 
  5. Go into power-marketing mode. 
  6. Find a niche market. 
  7. Set up an online store.

Offering freebies, pop-up sales, reward and referral programs, and open houses and events can really help market your business during the slow season. So if you want to increase your sales and make something out of the normally drab post-holiday season be sure to look into all the different ways you can incentivize your customers and incorporate marketing ideas to increase sales. 

Looking for a merchant cash advance that fits your business budget?  contact First Down Funding for funding options.