Shaquille O’Neal is a retired American basketball player, entrepreneur and television host who has a net worth of $400 million. Even though he has been retired for many years, Shaq still earns around $60 million per year from endorsements and various business endeavors. Shaquille O’Neal is the ultimate Krispy Kreme fan. The retired basketball player, 45, wants to own 100 Krispy Kreme shops, according to TMZ. O’Neal already owns one franchise in Atlanta, but he’s looking to expand his doughnut empire. Here’s some business advice from “Shaq”
1. Do your due diligence
O’Neal says one of the most important things you can do is to study what other successful business people are doing and follow their lead.
2. Do it for the people
“When I invest now, it’s never about the big hit for me,” O’Neal says. “As a father and businessman, it’s all about setting an example for people. I’m pretty set in my ways. I’ve been there and done everything. And so, now, I just want to create new partnerships, create new friends and whatever happens, happens.”
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