December 17th 2012 at 9:31pm Published by firstdownadmin

1. “Think and Grow Rich,” by Napoleon Hill

Key takeaway: You can achieve anything you conceive and believe.

Thoughts are things — and they are incredibly powerful. Focus on what you want to achieve and strengthen your resolve by having what Hill calls a “definiteness of purpose.” It’s also essential that you persist in the face of obstacles that are bound to impede your growth along the way.

2. “Rich Dad, Poor Dad,” by Robert Kiyosaki

Key takeaway: Know the difference between an asset and a liability.

There’s a reason the rich get richer: They understand the vital yet often misunderstood difference between assets and liabilities. An asset puts money in your pocket. A liability takes money out of your pocket. In order to get rich, you must buy assets and leverage the income generated from them to buy luxuries and fund your lifestyle.

3. “The E-Myth,” by Michael Gerber

Key takeaway: Work on your business rather than in your business.

“I understand the technical work of a business, therefore, I understand a business that does that technical work.” This is a costly assumption new entrepreneurs make. Understand that everybody who goes into business has three identities: An entrepreneur, a manager and a technician. You need all three to build a company that can thrive without you.

4. “The 22 Immutable Laws of Marketing,” by Al Ries and Jack Trout

Key takeaway: Marketing is a battle of perceptions, not products.

You always want to be the “first.” And in today’s competitive online landscape, a “me-too” copycat has little chance of getting into the prospect’s mind once another company has gotten there first. Not every first is going to be successful, though.

5. “How to Win Friends & Influence People,” by Dale Carnegie

Key takeaway: Remember that a person’s name is to that person the sweetest and most important sound in any language.

This book is just as important for today’s digital age as it was when it was first published in 1936.