NIKE – JUST DO IT
March 12th 2012 at 4:35pm Published by firstdownadmin
Nike has done it again. They’ve turned heads, they’ve shown their brand mentality and they have got people talking about them. This week, they celebrated the 30 year anniversary of their “Just Do it.” slogan.
But lets take a quick look at Nike’s famous Just Do It marketing campaign.
The campaign started in 1988 and was heavily run alongside sporting celebs and everyday people through to 1998. In that time, Nike went from sales of $877m to $9.3bn. The tagline was not only adopted by many other brands but was also an inspiration for other companies to create their own.
When Nike released the campaign, it was a huge success, young and old, able-bodied or not, “Just Do It.”. It was not about selling an image, it was about a sense of community support, a positive message to the world.
Nike created a concept that anyone could relate to and everybody would endorse. Since then, the advertising industry has found a need to create a community that follows a brand, not only individual customers.