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DO YOU NEED A BUSINESS MISSION STATEMENT?

September 20, 2010 7:31 pm Published by Leave your thoughts

Every business should have a mission statement as a way of unifying the organization. So you can think of a mission statement as a combination of what your business or non-profit does and how and why it does it, expressed in a way that encapsulates the values that are important to you.

Mission statements are a way to direct a business in the right direction, and they play a part in helping a business make sound decisions which can be beneficial to the revenue stream. Without a mission statement, businesses may struggle when it comes to planning for the future.

A clear mission sets important boundaries which enable business owners to delegate both responsibility and authority. Mission is to the company what a compass is to an explorer, a map to a tourist, a rudder to a ship, a template to a machinist. It provides a framework for thinking throughout the organization. It provides the boundaries and guardrails you need in order to stay on the path to your preferred future.

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